Our love story with perfumes began with a deep understanding of the perfume industry and an eye for perfection. Launched exactly 25 years ago, Noorani perfumes has fragrances that are timeless and steeped in tradition. Our brand is recognized as a fragrance with a life of its own and goes beyond fashion. Our self-motivated passion for perfumes and flavours has led us to invent sensory perceptions and innovative products more rapidly and repeatedly for our customers. The overwhelming response and acceptance by the consumers have given our perfumes a strong foothold in the Gulf markets. With strong customer-oriented focus the main objective of our R&D team has been recognized as highly equipped to bring out a world of captivating fragrances.

The growth story

Classic fragrances that have seen numerous loyalists through the years, Our perfumes started out with Malak, an exclusive and distinct fragrance catering to Arab men. Gaining instant recognition it expanded into the world of both men and women and introduced sultry, sophisticated fragrance.

Our brand by 2020

The brand hopes to reach the milestone of being a high profile perfume brand not only in the gulf region but also in the international markets. Fragrance will be very personalized and individualistic and at the same time will not be very price sensitive. It will expand its capacity through induction of latest technologies, leading to more manufacturing systems and increased output.

The brand will focus more on serving the emerging organized retail sector to achieve growth targets and venture into global markets.

Brand Mantra

'Irresistibly desirable fragrance'

Expanding Wings

Quality Excellence

Our company believes in functioning as a quality conscious organization and ensure manufacturing and delivery of quality products. At Noorani Al Jadeed perfumes factory, we have identified and committed to have our customers first- with this in mind, in line with the company’s vision and mission, we have our values where the customer always come first

Our Motivation

Our ability to handle challenges with collective organizational decisions has generated highly satisfied customers, Retailers, Distributors and Manufacturers in U.A.E., GCC, Iran, Africa and other parts of the world.


High quality products manufactured in our State-of -the-art factory uses quality components and technology sourced from Europe, thus helping us to manage faster and more efficient achievement of goals.

Manufacturing & Clientele

NOORANI AL JADEED PERFUMES FACTORY develop and manufactures perfumes in the Middle East and the company operates through retailers, distributors and manufacturers across Europe, Far East and MENA region. Our current factory located at Industrial #4 Factory No. A-12 Sharjah, UAE